For the Winter Olympics Milano Cortina 2026, B&B HOTELS became the official hotel partner of Team D. We turned that partnership into a campaign platform: Everything Starts With A Dream.

Because peak performance doesn’t begin at the starting line.

It begins in bed. We reframed sleep as a competitive advantage. Recovery as ritual. And therefore Hospitality as performance driver.

One thought. Featured Everywhere: Nationwide OOH. Social Media impact. And Fan Zone presence in Milan.

A cooperation became a story. And B&B HOTELS became part of the pursuit of gold.