As B&B HOTELS shifted strategy, we created a new claim and campaign that put the focus where it belongs: on the people who welcome guests.

From the first light in the morning to the last check-in at night, we showcased the teams who make comfort and hospitality feel effortless. Fresh breakfast. Tidy rooms. Seamless digital services. All to open the door to guests from around the globe and make them feel welcomed and cared for.

Because it’s not the stars at the entrance that make the difference. It’s the people who open the door. B&B HOTELS is READY FOR YOU.