Nobody likes talking about money. Especially not Swabians.

All the more reason to do it anyway. With a donation campaign for Schwäbische Tafel Stuttgart e.V. that not only loosened a few euros from well-off Swabians, but also put a smile on their faces.

Our motto: Creativity instead of wagging fingers.

And it worked. Through digital and analog touchpoints, we managed to increase the donation total by 42% compared to the previous year — in just a few weeks. Woohoo!