For the German Child Protection Association (Kinderschutzbund Bundesverband), we developed a powerful campaign mechanic that gave children the loudest voice in the room. At the heart of it: a headline system built entirely from children’s own words: raw, honest and unfiltered.

With nothing more than felt-tip pens, paper and pure imagination, their messages became the campaign’s strongest creative asset. The pro bono donation campaign translated these authentic voices into a striking public appeal for children’s rights and protection. The response was overwhelming: widespread attention, strong donation results and a renewed spotlight on the organization’s essential societal work. A big impact for an enormously important cause, powered by the simplest tools and the most honest perspective of all.