MINISTRY OF THE INTERIOR BW
Civil Protection Campaign

CONSULTANCY  |  STRATEGY  |  CONCEPT  |  EXECUTION   |  CAMPAIGN  |  PRODUCTION

Civil protection and disaster management are among the most important responsibilities of the federal states. But preparedness doesn’t start with institutions alone. If a disaster strikes, everyone matters.

To strengthen this awareness, we developed a nationwide information campaign across analogue and digital channels.

Alongside the EU-wide disaster response exercise MAGNITUDE, we launched a dedicated campaign landing page providing clear insights into how civil protection is organized, complemented by practical preparedness checklists, expert podcasts and essential information for crisis situations.

Empowering citizens to be prepared in case of emergency.

Listen to the podcast now

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